A short, honest look at the main personal CRM options available today, what each one is actually built for, and how to pick between them.
Personal CRMs split by who they're built for. Some are built for deal flow and warm intros between investors and founders. Some are built for automatic contact enrichment. Some are open-source, self-hosted journaling tools built around privacy first. And some, like The Vault, are built for keeping the people already in your life close - friends, family, and colleagues, not just new connections.
The right choice depends less on features and more on which of those you actually are.
The Vault - built for keeping your whole network in one place: friends, family, and colleagues, with real Google and Apple sync, relationship health tracking, and an AI assistant that always asks before it saves anything. Free during early access. See the full comparisons: The Vault vs Dex, The Vault vs Mesh (formerly Clay), The Vault vs Atrium, and The Vault vs Monica.
Dex - built primarily around deal flow and warm introductions for investors and founders, with browser-based contact capture. A monthly subscription, roughly $12-34/mo depending on tier.
Mesh (formerly Clay) - focused on automatically enriching contacts with public details like job changes. A free tier exists, then $10-20/mo.
Atrium - an AI-agent-led personal CRM that can take actions on your contacts automatically, with less confirmation in the loop before a change is saved.
Monica - a free, open-source, self-hostable personal CRM built around journaling and privacy. The hosted version is $9/mo or $90/yr; self-hosting is free but requires running your own server.
Start with what you're optimising for. If it's deal flow and investor relationships, Dex is built for that specifically. If it's automatic enrichment with minimal manual entry, Mesh fits. If it's full control and self-hosting, Monica is the only option here that offers it. If it's staying close to the people already in your life - not just meeting new ones - with real Apple support and an AI assistant that never saves a change without your confirmation, that's what The Vault is built for.
Friends, family, and colleagues - not just new connections or deal flow.
Two-way Apple Calendar sync and iPhone Contacts import, not a Google-first tool with Apple bolted on.
Ask Vault proposes a change and waits for your confirmation before it saves anything.
The Vault is free during early access. If you specifically want a permanently free, self-hosted option, Monica is open-source and free to self-host, though it requires running your own server.
Look for real two-way Apple Calendar sync and iPhone Contacts import, not just a one-time export trick - see our dedicated guide to the best personal CRM for iPhone.
Free during early access, invite-only. Request an invite and see how it fits your network.