The Vault vs HubSpot's Free CRM
HubSpot's free CRM tier is genuinely powerful for sales pipelines. It's also built entirely around one - deals, stages, and revenue - which isn't what most personal relationships need.
| The Vault | HubSpot | |
|---|---|---|
| Built for | Friends, family, colleagues, and your whole network | Sales pipelines, leads, and deals - a business CRM |
| Pricing | Free during early access, then a one-time fee plus an optional AI add-on | Free CRM tier, with paid Marketing/Sales Hub upsells throughout |
| Relationship health status | Every contact gets a simple green/amber/red status | Deal stages and lead scoring, not relationship recency |
| Apple support | Real two-way Apple Calendar sync, plus iPhone Contacts import | Google and Outlook-first - no native Apple Calendar sync |
| Setup | Sign up and import contacts in minutes, no pipeline to configure | Built around pipeline and deal-stage configuration from the start |
| AI assistant | Ask Vault always shows you the change before it saves anything | AI features focused on sales and marketing automation |
What HubSpot does well
HubSpot's free tier is a genuinely strong sales CRM, with a real pipeline, reporting, and integrations most personal tools don't attempt. If you're actually running a sales process, it's a serious option, and free to start.
Why people choose The Vault instead
No pipeline forced onto a friendship
Every contact is just a person - no deal stages, lead scoring, or funnel to configure around a relationship that isn't a sale.
Relationship health, not deal value
A simple green, amber, or red status shows who's going cold, based on how long it's been since you last spoke.
Real Apple support
Two-way Apple Calendar sync and iPhone Contacts import, not a Google/Outlook-first tool.
A CRM for people, not a pipeline
The Vault is free during early access. Request an invite to see the difference for yourself.